Learn aboutOur Master Franchises
A master franchisee is someone who leads a franchise business on a regional or national level. As a PRO BRO Master Franchisee, you can introduce an industry-disrupting business model and develop a chain of innovative facilities in your market. And all with the strong support of industry experts who have over 26 years' experience. Let our experts introduce you to our master franchise opportunities.
Faster washing, lower costs
a breakthrough car wash opportunity based on cutting-edge technology
Problems experienced by today's car wash users:
- Slow Washing your car takes 8 minutes PLUS long wait times.
- Infrequent and expensive Rigid pricing models discourage regular cleaning
- Water wasted Water intensive systems with no water recycling
- Poor user experience Outdated and frustrating experience in dark, unpleasant facilities
How PRO BRO solves these problems:
- fast Your wash is complete in 96 seconds with shorter wait times
- Regular and affordable Unlimited membership plans encourage frequent use
- Saves water 90% of water recycled per wash
- Excellent user experienc Cutting-edge facilities and unique building design with lots of natural light
90 % OF WATER REUSED
A unique business opportunity
New demand
PRO BRO is expanding the car wash market by creating new demand. Our "do-it-for-me" solution with a great user experience enables us to tap into new customer bases.
Changing habits
Our innovation changes the way customers approach washing their car. On average, washing frequency increases to 3 times per month when Express Tunnel car washes are added to the market.
Optimized low-labor operations
PRO BRO's innovative systems and technologies, combined with our expert support, allow owners to keep labor costs to a minimum.
Environmentally friendly
Along with their advanced water recycling system, our Express Tunnel Car Washes also feature a smart scanning system that reduces chemical consumption
Support, experience and returns
what PRO BRO offers its Master Franchisees
PRO BRO support:
ADVANCED SITE SELECTION Our experienced team conducts in-depth site analysis to help you find a prime location.
DEVELOPMENT ASSISTANCE We draw on our expertise in development and design to support you, and our flexible site design means you will have multiple development options.
CONSULTATION ON FINANCING We consult you on financing and connect you with trusted 3rd-party financing providers.
MARKET-LEADING FACILITIES As a franchisee, you get exclusive access to our high-performance washing equipment.
A SUITE OF INNOVATIVE TECHNOLOGY Our membership app, license plate recognition, data monitoring tools and more help ensure your operation is profitable.
ON-HAND SUPPORT From high quality training to advanced marketing tools, we help you grow at every stage.
FINANCIAL RETURNS We leverage our 26 years in the industry to offer the potential for solid returns with good EBIT margins.
CRITERIA TO BE A MASTER FRANCHISE
Your profile:
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Financial strength -
Proven business track record -
Access to and knowledge of local real estate
Your mindset:
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Commitment to the PRO BRO brand and values -
Long-term vision and growth mindset -
Strong operational focus
Franchise fees and term
Royalty fee
4% of income
Initial franchise fee per one car wash*
From EUR 100,000
Brand development fee*
1% of income
Franchise agreement length
20 years
* Royalties and fees may vary depending on the agreed development market and schedule. Other fees are included in the agreement and may vary based on the services selected from PRO BRO.
The PRO BRO development journey
Discovery
Initial "get to know you" meeting
Visiting to a PRO BRO Express Car Wash
Signing NDA
Signing Franchise Disclosure Document to begin process
Signing Master Franchise Agreement
Deal structuring
Signing LOI
Advance payment (Initial Franchise Fee)
Signing remaining Master Franchise documents
Company establishment
Capital required to start
CEO selection
Aligning funding structure
Site selection
Our real estate team helps you find the right land plot
Creating the project's technical scheme
Signing land acquisition or lease agreement
Financing
We can consult you on financing and connect you with lenders if required
Project development
PRO BRO Project Manager assigned to support you
Design stage
Construction permit
Tender for general contractor
Construction phase
Equipment installation once construction is complete
Equipment testing
Training
Classroom training at our headquarters
Hands-on training at a PRO BRO Express Car Wash plus online courses
Start of operations
Assistance from PRO BRO with soft opening and grand opening
Ongoing national and regional marketing campaigns
Ongoing training provided
The option to open additional locations once full training and launch is complete
master franchise target markets
- open markets
- current markets
- target markets
Sweden
Market potential +40 Express car washes
Lithuania
19 Express car washes
5 under development
5 under development
Poland
Market potential +40 Express car washes
Finland
Market potential +30 Express car washes
Estonia
Market potential +10 Express car washes
Latvia
2 Express car washes
2 under development
2 under development
Norway
Open market
Iceland
Open market
United Kingdom
Open market
Ireland
Open market
Denmark
Open market
Netherlands
Open market
Germany
Open market
Belgium
Open market
France
Open market
Austria
Open market
Czechia
Open market
Slovakia
Open market
Slovenia
Open market
Hungary
Open market
Romania
Open market
Moldova
Open market
Ukraine
Open market
Serbia
Open market
Bulgaria
Open market
Bosnia and Herzegovina
Open market
Montenegro
Open market
Albania
Open market
Kosovo
Open market
North Macedonia
Open market
Italy
Open market
Andorra
Open market
Switzerland
Open market
Luxembourg
Open market
Spain
Open market
Portugal
Open market
SUCCESS STORIES
"I was managing one of the leading logistics companies in Europe and wanted to drive my own business. I thought that a franchise with PRO BRO looked like an innovative opportunity - and I was right. It is exciting to be involved in the expansion of a technologically-advanced solution.”
“As the first ever PRO BRO franchisee, I have had the opportunity to see just how effective this business model is, and how it has evolved each year as new technologies are introduced. The PRO BRO team has used all of its experience to create a streamlined and profitable system that meets customer needs. I am happy and excited to have expanded to two facilities in Lithuania.”
news
learn more
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2026/06/2979% of Polish Drivers Willing to Pay for Faster Car Washes: New Study Reveals Demand Surge -
2026/06/16Rethinking Investment: European Franchise Opportunities Draw Attention as U.S. Markets Waver -
2026/06/15Car Wash Market Set to Grow from €31 to €47 Billion: Express Tunnels Reshape Investment Landscape -
2026/06/15Franchising Shows Four Times Greater Resilience Than Independent Businesses During Economic Uncertainty